Focus on the Individual
WebJourney is a new kind of web analytics
product that focuses on the individual rather than the website.
WebJourney follows a user as they interact with the content and
produces a series of meaningful marketing events and actions.
Most marketers end up just counting things...
visits to the homepage... who clicked the product button. These
statistics may help you see what pages visitors went to on your
site or where they came from, but it's not helping you understand
your audience or maximizing your chance to engage with them.
WebJourney provides additional information
overlayed onto the behavioral data. With WebJourney, you can learn
more about the neighborhood the visitor is from or what company
they represent. When you combine that with the ability to map
website behavioral data onto individual profiles, you have an
extremely powerful tool for understanding and engaging with your
prospects, customers, and website visitors.
Watch our video on Web Journey
Alterian Launches Web Analytics
WebJourney delivers web behavioural data to enable marketers to
improve customer engagement