Bringing social media into mainstream
marketing
With Alterian SM2, marketers can now, for
the first time, get a full view of their marketing landscape by
listening to their consumers online. Alterian SM2 is the leading
social media monitoring and analytics product, enabling
organizations to:
- Understand consumers’ reactions to all marketing campaigns
irrespective of channel
- Monitor brand reputation
- Identify influencers
- Undertake competitive analysis and market research
- Support loyalty initiatives and programs
- Engage directly with customers online
These kinds of applications make social media
monitoring and analytics an imperative area which marketers need to
implement as a standard part of their marketing programmes – not
just for online monitoring or experimentation.
Click here to read
what our Agency partners are saying about SM2
We are pleased to offer the opportunity to
trial SM2 on our free evaluation software product, Freemium. Freemium
allows users to set up searches and profiles, and discover what the
social media environment is saying about your brand and your
organization. Freemium can be upgraded to the full
subscription-based SM2 product at a later date.
Alterian Acquires Techrigy