Reporting
Better and faster business decisions
Alterian reporting gives your clients access
to a whole new class of strategic tool. Designed with occasional
business users in mind, it allows people throughout an entire
organization to see, explore and act on marketing intelligence.
Better and faster business decisions are the
result, with new ideas available to everyone – and on a timescale
that allows you to respond to passing market opportunities as well
as managing longer term marketing goals. Alterian takes
things well beyond conventional ‘reports’. Its sheer speed
and flexibility means no more costs associated with ‘rebuilding’ a
database or creating new and time consuming templates.
- Direct export to operational applications,
eliminating ‘dead-end’ paper reports
- 'Train-of-thought' analysis combined with
structured reports
- Simple drag and drop interface, with guided
navigation for non-specialists
- Instant addition of new metrics, dimensions
and formats
- Wizard-driven visually meaningful reports
directly from analytics
- Support for segment development and
post-campaign analysis
- KPIs such as active customers, churn rates
and budget vs actual
As a web application, our Analytical Dashboard
needs no installation and can be instantly available wherever it’s
needed most, complete with role-based security. Your clients
will see immediate improvements to their marketing information,
both within the marketing department and well beyond.
Analytical Dashboard Launch