Email
Make intelligent campaigns a reality
The Alterian email utility allows you to stop
talking about using clients’ data effectively and start
sending out relevant and engaging campaigns. You can finally
deliver the right message to the right individual, standing out
from the crowd and making use of detailed activity tracking to
ensure continual improvement.
With the help of Alterian, your clients’
marketing databases become genuinely effective sources of customer
insight, yielding the reports, the functions and the closed loop
optimization that will transform email targeting and results.
Dynamic and personalized content is simple to implement and you can
incorporate landing pages, dynamic and tracked RSS feeds, surveys
and much more. All with role-based security.
- Powerful segmentation and targeting
- Individual, dynamic emails straight from your
database
- Full deployment, delivery and engagement
histories
- Trigger campaigns that respond to or
highlight defined actions
- Excellent creative control, with templates
and previewable campaigns
- Full list and permissions management
including unsubscribes and import/export
- Minute by minute reporting down to the
individual level.
Existing systems are easy to work with, thanks
to a Web Services API, and the learning curve is short.
You’ll also get more of your clients’ emails to their destinations,
using industry leading deliverability tools.
Delivering Intelligent Email