Alterian for Agencies

More Insight

Time to gain insights

Effective marketing depends on insight. In fact, it depends on a whole stream of insights revealed by real world behaviours. 

If you don’t have time to ask the right questions, you can’t generate better marketing ideas.  Because Alterian is so fast, it lets you change approach entirely.  You don’t need to plan in detail what a team of data analysts should do today because you can interact with Alterian in real time, asking ‘train of thought’ questions as new insights emerge.  The sheer scope of analysis available, using both internal and external data sources, lets you home in on previously unsuspected links and patterns. 

Alterian means going far beyond simple questions such as ‘If A buys B, will she buy C?’  You’ll be able to tell clients more about their customers than ever before and uncover results that were previously concealed.  That includes unanticipated consequences of real-world campaigns – for example, seeing your media weight in each market each day might reveal that what looked at first like an ‘underperforming’ TV campaign is actually paying dividends via the web or in the press.