WDMP Selects Alterian as
Technology Partner
London based agency uses
Alterian Integrated Marketing Platform to drive targeted
communications and improve customer engagement
London – 1 October 2009 –
Alterian (LSE: ALN) continues to demonstrate the value of its
solutions in the integrated marketing landscape with the
announcement today that London based communications agency
WDMP has appointed it as its exclusive technology partner. WDMP, a
direct response and relationship marketing agency, partnered with
Alterian to help in the development of multichannel marketing
campaigns through gaining access to the entire platform of Alterian
marketing software.
With this new partnership, WDMP will be able
to manage and execute sophisticated integrated relationship
marketing eCRM programmes in house. This includes full control of
online marketing activities on a single, powerful technology hub
from which to plan, drive and execute individualised, targeted
communications for its clients. WDMP will also be able to help its
clients fully interrogate transactional, web, campaign and customer
data through Alterian’s powerful analytical engine, resulting in
more meaningful insights and reporting. The combination of WDMP’s
leading strategic and creative services and Alterian’s technology
will drive greater results for its clients.
Gavin Wheeler, Chief Executive Officer of WDMP
adds, “In our industry people always talk about Return on
Investment. For us it is about Return on Engagement, where
analytics is key. This is where technology, and in particular
Alterian, comes in. By integrating all of our campaigns onto a
single, easy to use platform we can help our clients understand the
relationship that consumers have with particular brands, and then
help them deliver targeted campaigns with higher levels of
engagement and better results.”
Wheeler continues, “We have already seen the
benefit of highly targeted offline engagement with the work we have
done with Thomson Holidays so had been looking for a technology
partner for a while to enable us to replicate our success online.
For us the only choice was Alterian’s class leading technology. For
an agency like ours it is about using technology creatively.
Anything that drives better engagement is vital and Alterian is
cutting edge.”
WDMP share many characteristics of the rapidly emerging category of
Customer Engagement Agencies – an evolution of the traditional
agency model. As consumers change their behaviour and expectations,
and new channels such as social media enable consumers to voice
their opinions and enter into a true two way dialogue, Customer
Engagement Agencies are emerging to support marketers in the
transformation of their activities to respond. They combine
creative, strategy driven by analytics and technology to deliver
true engagement services to their clients across online and offline
channels. Alterian is seeing and supporting more and more agencies
that are looking to move to a customer engagement model with the
software and support they need to be successful.
Rebecca Liebling, Sales Director, UK Agencies
at Alterian, said of the new partnership “We are very excited to
have WDMP on board as a Partner. We are seeing many creative
agencies looking to adopt technology platforms to improve the
performance of their online and offline campaigns, even when
technology is not their specialty. Our integrated marketing
platform, partner channel focus and understanding of the agency
world make Alterian the ideal partner for agencies looking to take
advantage of the clear benefits technology can bring to marketing
programmes.”
For more information about the Alterian
Partner Programme visit the Alterian for Partners website at
http://www.alterianforagencies.com/.