Dynamic Messenger Plus Turns Data Into
Relationships
Integration of Alterian’s Industry-leading
Analytics and Email Applications Allows Marketers to Maximize
Impact of Customer Communication
New York – October 13, 2009 – Alterian
(LSE:ALN), the leading international integrated marketing platform
provider, today announced the availability of Dynamic Messenger
Plus, an on-demand solution allowing marketers to easily data mine
their email response and customer profile data to create new
marketing segments and send targeted messages to their
subscribers.
Building on Alterian’s very successful
on-demand email products, Dynamic Messenger Plus is the union of
Alterian’s Dynamic Messenger Email Platform and their Data
Discovery and Visualization analysis tool. It addresses an
issue common among marketers: lack of access to all of their data
for segmentation and the tools that allow them to utilize that
information to build more effective campaigns. Dynamic Messenger
Plus is another example of the power of an integrated marketing
platform and, as the emerging category of Customer Engagement
Agencies begins to grow rapidly, an ideal product for those
agencies needing to use and inform their creative more effectively
through the combination of analytics and execution.
“Dynamic Messenger Plus eliminates the
need for marketers to spend their time organizing data and
migrating it from one place to another, by automatically taking the
data gathered through the email campaign, running the analytics and
then applying the results to the next campaign in a matter of
seconds,” said Joe Stanhope, Vice President of Platform
Strategy, Alterian. “This results in marketers being able
to better understand their subscribers and to focus more on
creating campaigns that engage those subscribers.”
Specific features of Dynamic Messenger Plus
include the entire suite of standard Dynamic Messenger
capabilities, plus enhanced data visualization and segment
manipulation; direct access to explore profile, behavioural, and
performance data together; ability to make discoveries about
profiles even if they weren't part of the original segment; and
on-demand analysis; all deployed through a software as a service
environment.
“As an analytically-led organization, we
at Alterian believe that it is of utmost importance that marketing
decisions are based on real, relevant, up-to-date
information,” said David Eldridge, Chief Executive Officer of
Alterian. “The current economic climate has placed
marketing under more pressure to deliver tangible results than ever
before. This is driving the need for strong, targeted
campaigns that engage the customer – not just inform them.
This is the way to establish true marketing ROI.”
Dynamic Messenger Plus is available
immediately, and will be offered both as an upgrade to existing
Dynamic Messenger customers and to new Dynamic Messenger customers
who require more in-depth analysis, reporting, and segmentation
capabilities.