Alterian Upgrades SM2 to Address Social Media
Marketing in Near Real Time
Social media
monitoring tool SM2 upgrades to address growth rate of social media
content
CHICAGO, November 20, 2009 Alterian (LSE:
ALN), an integrated marketing platform provider, today upgraded its
social media monitoring solution SM2 with features that enable
social media marketing in near real time to meet the growing pace
of online conversations. SM2 4.3 focuses on enhanced performance
and scalability through more than 140 updates in architecture
design, infrastructure investments and new features, giving users
greater capabilities to monitor, analyze and engage with consumers
online.
Today’s SM2 4.3 update is a product milestone
for Alterian, as the new features bring marketers to the cutting
edge of online conversations. Marketers can now combine the most
current social media content via SM2 with the web content
management, web analytics, email marketing, campaign management and
powerful analytics capabilities of the Alterian Integrated
Marketing Platform to provide true engagement with consumers. This
update further demonstrates Alterian’s continued investment in
Alterian SM2, and dedication in being the leading enterprise choice
for social media monitoring.
“Understanding online conversations as they
happen enables brands to genuinely engage with consumers,” said Joe
Stanhope, Vice President of Platform Strategy, Alterian. “The
enhanced depth and speed of SM2 4.3 captures more than 10 million
social media conversations a day on top of its existing historical
database going back over two years, getting us closer than ever
before to real-time social media monitoring.”
Key product upgrades in Alterian’s SM2 4.3
are:
•
Data collection – Optimized search results to
collect and store significantly more details about social media
conversations.
•
Performance – Enhanced reach and speed for initial
and subsequent searches in a profile, language and country filter
searches, and incremental searches.
•
Workflow – Additional list management tools for
search results, automatic assignment of results based on search
criteria, distribution of notes to assigned team members, default
page and language translation configurations, and more.
“Rent-a-Center sees key customer engagement
opportunities in social media through reactions to our
spokespeople, discussions around our brand, and lead generation,”
said Sonia Holland, Social Media Manager, Rent-a-Center. “These are
all areas where we benefit from using Alterian’s SM2, as we
understand the actual conversations and uncover opportunities in
real time.”
“We find great value in SM2's filtering
feature that enables us to easily dissect what people are saying
and analyze results by keywords. We also like that we can build a
data set we have confidence in through features that allow us to
quickly identify and eliminate irrelevant posts,” said Cara Baker,
Business Associate, Rosetta. “In addition, we have been very
pleased with Alterian’s client support team, which has remained
responsive to feedback and inquiries on how to get the most out of
the toolset. We are looking forward to seeing how the new
capabilities will make our analysis process more efficient and
enable us to identify deeper social media insights for our
clients.”