December 2009 Webinar:
How to Implement a Social Media Marketing
Strategy
Presented by Marcus Tewksbury,
Director of Alterian Customer Intelligence
Thursday, December 17th 10:00am
Central / 16.00 UK
What you already know: Your
emails are starting to fall on deaf ears; the quality and ROI of
your PPC campaigns are on the decline; and your prospects and
customers are spending more and more time online, but not
necessarily on your site.
What you need to know: Social
media can address all of these issues in a measurable, programmable
way by taking the brand experience to the community and engaging
people where they form impressions and find answers.
In this webinar, Marcus will walk through the
steps that can make you a social star. He will cover:
- Tracking customers online and identifying the right social
channels
- Creating content that sticks and sells
- Crafting calls-to-action that are tailored to the social
media
- Being accountable, and showing straightforward ways to
demonstrate lift and ROI
- Developing a search strategy that gives your content the best
chance of being found
- Enabling new social channels like LinkedIn, YouTube, and
Twitter to cheaply and efficiently spread your brand message
- And much more…
Click here to register for this event: www.alterian.com/smleadgen
