Jaguar Land Rover to Drive Global Websites with
Alterian Content Management
Alterian platform provides communications team with world-class
editorial control over online presence
BRISTOL– January 12, 2009 – Alterian (LSE:
ALN), a leading international integrated marketing platform
provider, today announced that Jaguar Land Rover will use Alterian
Content Management to manage its global websites. Jaguar Land
Rover will use the platform to support its global markets, giving
communication professionals editorial control over local website
copy to engage customers and generate increased sales.
Jaguar Land Rover required a single, consolidated platform upon
which to power its global websites. It selected Alterian Content Management in December 2008 for
its easy to use technology, user friendly interface, multilingual
capabilities and flexible working processes. Ultimately, Alterian
Content Management will allow Jaguar Land Rover’s digital
communications channels to be managed by business people, not the
IT department.
By consolidating website delivery to a resilient, enterprise
class platform, Jaguar Land Rover will increase the efficiency of
maintaining multiple disparate solutions. This will also
enable close control of global brand assets and campaigns with
appropriate local control for regional variations. Tight
integration between the Alterian Content Management platform and
Jaguar Land Rover’s current CRM systems will support a far more
personalised online experience for customers.
“In today’s economic climate, driving sales and converting
prospects into paying customers have become increasingly
important. The website is quickly becoming a company’s most
powerful marketing tool, and so it is vital that the communications
team have direct control over the website and the ability to change
content as required,” said David Eldridge, CEO of Alterian.
“To succeed in these uncertain times, companies need to
maximise their online presence and ensure that prospective
customers receive a personal and relevant experience when they
visit a company’s website.”
Alterian Content Management offers a powerful and flexible web
content management solution for large enterprises, helping them
build and run sophisticated intranets, extranets, websites and
other digital channels. The platform’s multilingual
capabilities also match perfectly with Jaguar Land Rover’s need to
simultaneously upload content in many different languages across
their network of sites. The platform will help Jaguar Land
Rover communications professionals to build, manage and publish
dynamic content directly to http://www.jaguar.com/ and http://www.landrover.com/,
improving the speed, responsiveness, ease-of-use and quality of
content for customers.
About Alterian
Alterian (LSE: ALN) empowers marketers with an integrated
marketing software platform combining database, online and
operational marketing applications on a shared data infrastructure.
The Alterian Integrated Marketing Platform makes it practical
and cost effective for marketers to use actionable insight to
execute an integrated marketing strategy across online and offline
channels.
It is the unique integration of analytics, content and execution
through Alterian’s industry leading tools, such as the Alterian
Dynamic Messenger, email platform and the award winning Alterian
Content Management web solutions, which enables marketers to drive
a seamless, multi-channel customer experience.
Alterian’s analytically-led software is delivered to
approximately 1,000 marketing departments, across 26 countries, and
an international network of more than 100 business partners,
including marketing services providers, agencies and systems
integrators. Its partners, such as Accenture, Acxiom, Allant
Group, Cap Gemini, Carlson Marketing, Experian, Epsilon, InfoUSA,
LogicaCMG, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver
Alterian software alongside their own domain and services expertise
to help market leaders such as Princess Cruises, General Motors,
Zurich, Astra Zeneca, HSBC, Limited Too, AEGON, Avis, Worldwide
Wrestling Entertainment, Dell, Amnesty International and Vodafone
integrate marketing processes and drive competitive
advantage.
About Jaguar Land Rover
For further information on Jaguar Land Rover please visit
http://www.jaguar.com/ and
http://www.landrover.com/