Alterian recognised in Leading Analyst Firm’s Magic Quadrant for CRM Multichannel Campaign Management

Report acknowledges vendors based on ability to execute and completeness of vision

London, UK – 27 May 2010 – Alterian (LSE: ALN), the leader in customer engagement technology and solutions, is proud to announce that it has been recognised by Gartner Inc., the world's leading information technology research and advisory company in its Magic Quadrant for CRM Multichannel Campaign Management. The 2010 Magic Quadrant for CRM Multichannel Campaign Management, published May 13, 2010 by Adam Sarner, identifies vendors offering a wide-range of capabilities and focus to support marketers with their increasingly more complex campaign management needs to deliver relevant multi-channel experiences. 

Alterian is positioned as a Niche Player. Companies with a higher ‘Ability to Execute’ are known for prominent product capabilities, business viability, marketing execution and customer experience. ‘Completeness of Vision’ is based on marketing, sales and product strategies as well as business models and innovation.

Alterian is noted for developing complex campaign management execution built on top of a high-performing analytics engine and recommends it for its strong analytical tools. Alterian is also identified for its range of products including SM2, a social media monitoring and engagement tool and WebJourney, a web behaviour analytics solution, which analyses and tracks behaviour as well as pages and assets. This report also references Alterian’s strong revenue growth over the last year as well as highlighting its plans to release a Web-based rich client user interface with an analytical workbench to manage customer engagement across channels later on in the year.

David Eldridge, CEO, Alterian, commented on the announcement, “We are extremely pleased to be recognised by such a renowned institution as Gartner. We believe this recognition speaks to our holistic product vision as well as our ability to deliver for our customers. We are confident in our existing success and will continue to be thought leaders in the customer engagement industry.”

Alterian has also recently been positioned in Gartner’s Magic Quadrants for Enterprise Marketing Management¹, Web Content Management², and Marketing Resource Management³.