Whitepapers

Alterian for Agencies

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White Papers

February 08 2010 How Agencies Can Make Money From Measurement Demands from clients for hard ROI figures can be seen as another drain on agencies’ resources. In reality, there is a major opportunity to demonstrate value, transform performance and create new revenue.
May 11 2009 Delivering Intelligent Email How marketers can combine deliverability, relevance and creativity to drive more effective email.
April 01 2009 Creating a Marketing Dividend "The Marketing Dividend” – is a new approach. Learn how the Dividend can be attained through changes in the marketing process, enabling you to do more with
March 30 2009 Introducing the Customer Engagement Cycle This paper introduces the Engagement Cycle which is the technology driven process through which marketing can drive engagement life cycles with their customers based on an integrated marketing platform.

Useful Links

The Little Book of Integrated Marketing

A little book about a BIG subject.

Get your free copy here

The Little Book of Integrated Email Marketing

Learn how today’s marketer can make the leap from broadcast email that speaks to no one, to integrated email that speaks directly to the recipient.

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