Alterian's Engaging Times Summit

The Customer Engagement Revolution - 5 Miss-Takes Keeping You from Engaging Times

Presented by Stan Rapp, Chairman, Engauge

90% of marketers are making false assumptions. It’s these false assumptions that are what is standing in the way of bringing the new view of Customer Engagement to life. We, with our antiquated processes and approaches, are our own biggest problem that needs to be overcomed.