Alterian's Engaging Times Summit

Assembling Appropriate Data for Multichannel Engagement

Presented by Tim Claytor, Director, Business Intelligence, Omnicom Media Group

Media Mix used to be easy. Buy as much TV as you could and spread what was left to print and radio. Things today couldn't be more different.  Many traditional channels are dead or dying, and new digital channels are coming online seemingly everyday. Join Tim to understand how a global media agency leverages and optimizes data to deliver superior communication placement in a digital world.